Saturday, October 23, 2010

Social Media… to allow or to block?

The newest communication tool appears to be the use of social media. There is a great deal of debate whether or not professional organizations should use this tool as a means of communication or allow there employees access to these sites while at work. Some employers use these tools to reach customers, some allow employees access to these sites, and others forbid social media completely. Social media can include various forms of communication such as podcasts, blogs, and networking sites. Some forms are more appropriate and applicable to the workplace than others.

As an organization we have chosen to take a conservative stance and prohibit the use of the sites while at work. The company will not use social networking sites to communicate information at this time and access to these websites will be blocked while using a company computer. The company has two main goals in blocking the use of these sites: workplace efficiency and security. Further research will be conducted in order to judge the benefits versus the threats of this type of communication. We are constantly evaluating our policies to ensure they are providing the most benefit and we will continue to look at the use of social media for our organization in the future.

We also recognize that our employees and customers may choose to use social media outside of the workplace. To help protect them we would like to offer two suggestions when using this type of technology. First, remember once information is posted it remains accessible for extended periods of time and possibly forever. Second, social media interactions are not guaranteed to be private or confidential and many times can be accessed by the public. Caution, good judgment, and common sense are imperative to protecting one’s information while using this type of technology. The following link will provide access to the full white paper concerning out organization’s stance on social media.  Social media white paper

5 comments:

  1. Hi, for some reason when I click on your white paper it tells me that I am not authorized to view it. I am not sure if others are having the same issue when clicking on your link.

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  2. Julie, I really like how you presented your white paper. I feel as though the language you used to convey what social media is was easy so understand and straight forward. This would be fantastic for the individual that was not familiar with social media at all.

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  3. Julie, you did a great job at presenting MassMutual's stance on social media. Our company is so conservative, mostly because they are so highly regulated, that it prohibits us from staying on the cutting edge of technology. As I mentioned in my post, I think we will move quicker to adopt social media technology internally. It is much easier to control information within the company than externally.

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  4. Julie, you have strong ideas. You explain the company's reluctance to social media and offer guidance on personal use. Nice touch.
    You use a lot of words to do it. They piled up on one another while I was reading it creating a fuzzy, foggy haze. Cluttered words weaken strong messages. Work on simplifying.

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  5. There was a lot of good information presented. It is very apparent that MM is conservative and understandably so. I would suggest making it a bit easier to read by summarizing some of the points in bullets. It would have brought attention to some of the highlights in the white paper.

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